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Job Summary

The Assistant Director for Marketing and Communications leads marketing and communications for University Housing Services.  This includes the marketing of all residential facilities to current residents, prospective students and families.  The Assistant Director works independently to coordinate department marketing initiatives, publications, communications, public relations, and recruitment and outreach efforts.  The position also manages the design and updates to the department website as well as housing marketing, advertising and updates on social media outlets.  The Assistant Director supervises the Community Relations Specialist, student assistants and tour guides.  Additional responsibilities include of the Housing Welcome Center, coordination of recruitment related and department events, production of department marketing collaterals, and new employee onboarding and orientation. This position reports to the Senior Director for University Housing Services.

The position requires political acumen as it interfaces with the media, parents, and other key stakeholders.  This position also involves complex collaboration with a variety of entities including, but not limited to Student Affairs, Enrollment Services, Strategic Communications and Media Relations, Academic Affairs, New Student and Family Programs, Student Involvement, and campus auxiliaries.

Key Responsibilities

• Creates, develops and implements department marketing and communications plans. 
• Collaborates with New Student and Family Programs to offer additional student and parent support during Transfer Orientation through online resource fairs in addition to in-person Orientation support.
• Creates and manages informational videos for the Housing Department, including Housing Safety video, Housing Tour video, and New Housing Community video and General Information video.
• Creates and Manages 3-D Tours for all occupancy room types. Including editing and creating room descriptions for all 3-D Tours.
• Conducts research, analyzes data and provides recommendations to managers for future marketing efforts.
• Manages distribution of UHS marketing materials to campus departments.
• Designs and produces marketing collaterals and resources including conference booths, table kits (backdrops, tablecloth banners, stand up and hanging banners) for ongoing branding use.
• Provides updates regarding campus housing and communicates regularly with campus media including Spartan Daily, Update News, and Strategic Communications.
• Provides housing relations information to and communicates with outside media including San José Mercury News and Metro News.
• Disseminates housing updates and information to all residents as needed.   Edits and sends out email and text message through residential management database system, StarRez.
• Plans, administers and implements department marketing efforts and logistics for recruitment and outreach processes including Admitted Student Receptions and the Returning Resident Process.
• Manages logistics and planning for the department’s participation in campus orientation related events including orientation resource fair, Family and Transfer panels, and Welcome Week Resource Fair and National Student Exchange orientation.
• Serves as the University Housing Services representative on the Enrollment Services “Next Steps” Enrollment Committee.  Attends weekly meeting and provides housing updates.
• Manages all aspects of the department tour process for general public and other campus departments, including development and maintenance of online guided 3-D tours for prospective and current students and families.
• Hires, trains, and supervises Community Relations Specialist and student assistants including tour guides and social media interns.
• Directs work assignments and evaluation of all direct reports and student assistants including projects during the academic year break periods (winter and summer breaks).
• Responsible for monitoring staff daily attendance using established administrative processes and submitting monthly staff attendance reports.
• Develops and leads a staff teams and provides opportunities for professional development.
• Manages the design, layout and updates to the University Housing Services website.
• Maintains website to ensure information is current, user-friendly and compliant with campus policies.
• Creates, develops, and implements social media strategies.
• Builds and maintains best practices for maximizing social media engagement including but not limited to Facebook, Instagram and TikTok, and increasing traffic and department visibility.
• Manages, updates and produces annual Community Living Handbook.  Coordinates annual review with Housing staff.
• Creates, and produces the annual Return Resident Process teaser and brochure.
• Updates department-wide brochures, pamphlets and marketing pieces.
• Plans and coordinates the annual department summer barbecue for all housing professional and student staff.
• Develops and administers Marketing support budget, approximately $500,000 including submitting budget requests, maintaining records and identifying mid-year adjustments.
• Manages the process for ordering and distribution and of department shirts and products for marketing SJSU housing and giveaways.
• Recommends initiatives and changes to improve quality and services.
• Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices.

Knowledge, Skills & Abilities

• Comprehensive knowledge of procedures and practices; English grammar, business writing, punctuation and spelling. 
• Working knowledge and understanding of Federal and State Financial Aid processes that affect Housing residents.
• Ability to analyze data and make accurate projections using business mathematics and basic statistical techniques.
• Demonstrated ability to perform complex tasks involving independent judgment, accuracy and speed.
• Ability to act as primary information source for staff members in functional unit.
• Excellent written and verbal communication skills.
• Ability to handle a high degree of customer contact surrounding potentially emotional/controversial issues and deal with conflict in a collections setting while maintaining a sense of perspective.
• Ability to clearly answer questions and explain procedures and policies to students and the public in an efficient and courteous manner, apply judgment, discretion and initiative in performing a variety of tasks.
• Ability to train others on new skills and procedures and provide work lead direction.
• Ability to be flexible to changes, frequent interruptions, and manage multiple tasks at one time.
• Ability to develop tactical plans, and prioritize and organize projects to meet deadlines.
• Ability to identify, develop, and coordinate plans for use of resources and to define procedures for ongoing administration and maintenance.
• Ability to understand, interpret, and apply policies and regulations in specific situations to analyze and solve organizational and operating challenges.
• Ability to maintain confidentiality and appropriately handle sensitive communications for students, staff, and external agencies.
• Analytical, evaluative, and objective critical thinking skills and the ability to effectively summarize and present information.
• Working knowledge of various software applications to include word processing, presentations, and spreadsheets and databases.
• Working knowledge of, or the ability to develop proficiency in, the appropriate and ethical use of emerging technologies, including artificial intelligence (AI), in higher education and administrative contexts.
• Ability to apply emerging technologies to support operational effectiveness, data-informed decision-making, and service delivery to students, faculty, and staff.
• Demonstrated ability to support continuous improvement and organizational learning through the responsible application of technology within assigned areas of responsibility.
• Ability to evaluate potential applications, promote responsible, ethical, and equitable use, and ensure alignment with institutional policies, regulatory requirements, and strategic priorities.

Required Qualifications

• Bachelor’s Degree in Marketing, Communications, Education, Business Administration or a related field.
• Three years full time professional marketing experience.
• Three years full time professional experience serving in a public relations, media relations or communications role.
• Event coordination experience.
• Experience supervising staff.
• Experience in website design or editing.

Preferred Qualifications

• Master’s Degree in Marketing, Communications, Business Administration, Education or a related field.
• Five years full time professional marketing experience.
• Five years full time professional experience serving in a public relations, media relations or communications role.
• Experience in end-to-end execution of large scale events (100 to 3000 attendees) including logistics, vendor management and staffing coordination.
• Experience developing and implementing marketing campaigns utilizing social media.
• Experience working in an educational setting.

Compensation

Classification: Administrator I
Anticipated Hiring Range: $6,694/month
CSU Salary Range: $4,135/month - $12,288/month

The final hiring salary will be commensurate with experience.

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

• Resume
• Letter of Interest

All applicants must apply within the specified application period: August 11, 2026 through August 25, 2026. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.

Contact Information

People and Culture
jobs@sjsu.edu

CSU Vaccination Policy

The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to jobs@sjsu.edu.

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment, and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third-party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.

SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS)

All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.

Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification: 

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Security-Report.pdf. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at clerycompliance@sjsu.edu.

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Fire-Safety-Report.pdf. The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at uhs-frontdesk@sjsu.edu.

Campus Security Authority - In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director.

Equal Employment Statement

San José State University is an equal opportunity employer. The university prohibits discrimination based on age, ancestry, caste, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, marital status, medical condition, military status, nationality, race, religion, religious creed, sex, sexual orientation, sex stereotype, and veteran status. This policy applies to all San José State University students, faculty, and staff, as well as university programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus). Reasonable accommodation is made for applicants with disabilities who self-disclose. San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.